OK, this is really just an ad but it’s a pretty clever one. With a David Attenborough impersonator doing the voice-over this short video looks, and sounds, like a BBC documentary on the “apex predator” Ripley. It’s a refreshing change from the tone of many mountain bike videos and it still has just as much epic riding as any of its more boring competitors. Fun and smart. Kind of like the Ripley itself.
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